What's haunting your data and AI?

A field guide to the monsters that haunt data teams, from numbers nobody can trace to data that isn't ready for AI.

How the field guide works

Build your rogue squad · two ways in

Confess, meet your monster

  1. Describe your data headache in two or three sentences.
  2. Get a % haunted match, or summon a brand-new monster.
  3. Share it on LinkedIn, or add it to your rogue squad.
40 more characters to wake the monsters

Stuck? Borrow a confession:

Your confession is kept and processed by third-party AI. Don't include names or confidential details. How we use AI

The bestiary leaderboard

The bestiary

Every officially catalogued monster known to stalk data teams. Recognise any?

  1. Browse the monsters stalking data teams, from founding fiends to fresh sightings.
  2. Pick up to five for your rogue squad.
  3. Share your rogue squad on LinkedIn.
  1. The Token Vampire

    Drains your credits overnight

    Share: The Token Vampire
  2. The Zombie Pilot

    The proof of concept that never dies and never ships

    Share: The Zombie Pilot
  3. The Dashboard Necromancer

    Keeps refreshing reports nobody has opened since 2019

    Share: The Dashboard Necromancer
  1. The Shadow Agent

    Someone's personal agent, running with production credentials

    Share: The Shadow Agent
  2. The Hallucinating Oracle

    Wrong, with total confidence

    Share: The Hallucinating Oracle
  3. The Excel Poltergeist

    The spreadsheet that secretly runs finance

    Share: The Excel Poltergeist
  4. The Metric Mimic

    Seven definitions of "customer", all called "customer"

    Share: The Metric Mimic
  5. The Copilot Changeling

    Work that looks right until someone checks it

    Share: The Copilot Changeling
  6. The Data Swamp Thing

    The data lake nobody dares wade into

    Share: The Data Swamp Thing
  7. The 3 a.m. Banshee

    Screams whenever the nightly pipeline fails

    Share: The 3 a.m. Banshee
  8. The Headless KPI

    Rides into the board meeting with no owner and no source

    Share: The Headless KPI
  9. The Compliance Wraith

    Appears at audit time asking where the personal data lives

    Share: The Compliance Wraith
  10. The Legacy Mummy

    Twenty years of patches; nobody dares unwrap it

    Share: The Legacy Mummy
  11. The Vanishing Wizard

    The only person who understands the pipeline just resigned

    Share: The Vanishing Wizard
  12. The ROI Phantom

    Everyone has seen the AI value; nobody can prove it

    Share: The ROI Phantom
  13. The Silo Gargoyle

    Guards your data, shares none of it

    Share: The Silo Gargoyle
  14. The Firefighting Hydra

    Fix one fault, two more sprout

    Share: The Firefighting Hydra
  15. The Vanishing Shredder Jaws

    Gone in one click, mourned for weeks

    Share: The Vanishing Shredder Jaws
  16. The Agenda Puppeteer

    Pulls every string toward personal glory

    Share: The Agenda Puppeteer
  17. The Scope Creep Leech

    Small favours, endlessly, on a shoestring budget

    Share: The Scope Creep Leech